ARwall Wins 2024 NAB Show Product of the Year Award for ARFX, a new XR/AI Filmmaking Suite

ARwall Wins 2024 NAB Show Product of the Year Award for ARFX, a new XR/AI Filmmaking Suite

LAS VEGAS — ARwall announced today April 16th that its XR/AI Filmmaking Suite ARFX is a AI/ML Category Winner in the 2024 NAB Show Product of the Year Awards. This official awards program recognizes some of the most significant and promising new products and technologies showcased by 1300+ exhibitors at NAB Show.

For a description of the winning product, ARFX, please read ARwall's official NAB Show announcement article:


Watch on YouTube:


NAB Show Product of the Year Award Winners were selected by a panel of industry experts in 15 categories and announced in a live awards ceremony at NAB Show on April 16. To be eligible for an award, nominated products had to come from companies exhibiting at the 2024 NAB Show and be delivered within the 2024 calendar year.

“NAB Show is the ultimate marketplace showcasing the latest trends and technology spanning creation, distribution and monetization in the broadcast, media and entertainment industry,” said senior vice president and chief customer success officer Eric Trabb, NAB Global Connections and Events. “Congratulations to ARwall for winning the prestigious 2024 NAB Show Product of the Year Award, a testament to the groundbreaking innovation embodied by ARFX. Its profound impact on the content lifecycle underscores its pivotal role in empowering storytellers to navigate present challenges and embrace the opportunities of tomorrow.”

The Co-Founder & CEO of the winning company, ARwall, posted this statement on social media regarding the win:

"Out of 1300 companies with booths at NAB Show 2024 this year, less than 100 walk away with a Product of the Year award. ARwall's ARFX XR/AI Filmmaking Suite won in the highly coveted AI category, in which both major corps and startups competed. This year, most of the AI awards went to audio and data companies where most of the strides are being made. Many VP companies presented AI products at the show, but only ARFX received an award. Why?

I believe it's because at the core we've expanded our focus as a company to empowering 3 people who are crucial to the storytelling process: writers, directors, and editors.

That means we need a multimodal solution, the usage of multiple AI models and output/input media, to fill in the gaps between these storytellers. ARFX Infinite Studio was our answer, a persistent AI assistant that remembers all the creative details of your project as you use it, and uses that insight to improve the output of all future creations.

In addition, it was important to us that all the user's data be both private and portable, the key distinctions of ownership. As filmmakers ourselves, we believe there's no room in the industry for AI companies hoping to unfairly commercialize the data of its most avid and talented users merely because there is no private alternative for creative users not capable of deploying that highly-technical private solution locally. So here we are, we are that alternative for those creators. The fact that industry professionals actually understood that message and responded to it is extremely encouraging. Perhaps we are understanding the ethical concerns industry professionals might have because those are our concerns as well."




About ARwall, the winner

ARwall is an award-winning technology developer and services company for XR/AI filmmaking and content production, leaders in virtual production (VP), XR/AI software development, and immersive XR experiences. Our diverse multi-disciplinary team comes from TV, VFX, design, mobile, games, and advertising. The company’s consulting business serves new LED XR stage builds and its production division incorporates its patented technology into a full range of VP resources, offering co-production, creative direction, project management, virtual/real set design and creation, VAD, previs, VP dept, VFX, and more. ARwall has released all its core internal toolsets online firmly making it the leading virtual production team serving both major studio clients and indie home creators; with product releases including groundbreaking software, a patented virtual production solution, hardware, and more. Located in Studio City, CA, USA. | Linkedin | Instagram | Youtube 

For all press inquires, please reach out to Allison Dollar:

About NAB Show, the event

NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 13-17, 2024 (Exhibits April 14-17) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show, ranked as one of the top fastest-growing shows in the United States, is where global visionaries convene to bring content to life in new and exciting ways. Learn more at

About NAB, the organization

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. Through advocacy, education, and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. More information is available at