About us

Who is ARwall?

We're an award-winning XR technology and services company, leaders in virtual production (VP), XR software development and immersive AR experiences. Our diverse multi-disciplinary team comes from TV, VFX, design, mobile, games, and advertising. XYZ Name, our production division, incorporates our tech into a full range of VP resources, offering co-production, creative direction, project management, virtual/real set design, production, post and VFX.


Prior clients include LEGO, Emblematic, Sony, Fox, Lionsgate, NBC Universal, American Idol, The Voice, America's Got Talent, Saturday Night Live, Millennium Enterprises, and more.

Chief Executive Officer

Rene boasts 24 years working with 16 startups, starting young working for his parent’s startups in silicon valley. He’s also directed over 350 commercials, short films, and pilots; primarily as co-founder and creative director for 8 years at digital agency Automaton Creative. Most recently as co-founder at ARwall, Rene won the SXSW Accelerator 2018 AR/VR category pitch, has been acknowledged as a top AR tech evangelist in Hollywood, and designed the first ARwall Lab in Burbank.


Chief Technology Officer

Leon brings to the team 20+ years of technical mastery as a software engineer with a focus in real-time 3D computer graphics, VR/AR, and systems architecture. He served lead/senior technical roles on over 15 AAA shipped titles as a veteran of top developers including EA, Microsoft Studios, Konami Digital Entertainment, and more. Prior to joining ARwall, he served as Technical Director at Skydance Interactive


Chief Product Officer

Jocelyn has spent a decade leading tech and design teams for the largest media brands in the world. She was PM at the leading AR studio Trigger Global creating for Sony, Warner Brothers, Lionsgate, and LEGO’s AR mobile apps. She was co-founder and Executive Producer for 8 years at Automaton Creative, and digital producer for 15 seasons at NBC’s The Voice, America’s Got Talent, Saturday Night Live, World of Dance, and Fox’s American Idol, Bob’s Burgers, The Simpsons, Gotham, So You Think You Can Dance, The X Factor, and MasterChef.


Senior Software Engineer

Danny is a programmer with nearly a decade of experience in real-time engines, specializing in Unreal Engine 3 & 4. In his roles, he's turned creator's ideas and dreams into reality by building the tools, devices, and tech needed to achieve their vision. At ARwall, he serves as a project's technical lead with over 3 years of high-touch experience supporting real-time tech deployments for both indie and major studio clients. Danny previously worked in AI and gameplay mechanics for Dungeon Defenders 2 for Trendy Entertainment.



Allison is a recognized expert in digital media and a longtime champion of interactivity, specializing in accelerating early-stage ventures. As CEO of the non-profit ITV Alliance, Dollar has built a community representing leading Fortune 1000 corporations in interactive television, spanning advertising, programming, technology, and distribution. A broadcast expert, Allison Dollar advises on topics and business decisions pertaining to events, television projects and more, with connections across the tech and entertainment industry’s top events and conferences, among others.

Fred Doan


Fred is an experienced startup veteran having built successful ad tech and streaming media companies as an executive. His specialties span business development, media sales, advertising operations, digital marketing, and product development. He has a passion for developing early-stage start-ups. At ARwall he will help with customer acquisition, product strategy, and monetization.


Chief Advisor

John Canning is an Executive Producer for VR, AR, and Interactive at Digital Domain, which creates visual effects for feature films including most recently Avengers: Infinity War. They also create visuals for advertising, games, training, and immersive content, including their own original content. Prior to Digital Domain, John was the VP of Interactive Experiences for NBCUniversal. As Chief Advisor, John Canning will foster connections between ARwall principals and the production industry, leveraging his immense knowledge and longstanding career to suggest key contacts, events and work opportunities to the company.


Board Member, Finance

Sue has over 17 years of experience in Finance including M&A, Financial Planning and Analysis, Business Strategy and Budget. Most recently, she served as a head of finance in global licensing division at Playboy. Prior to that, she was in various  finance and strategic planning roles from Freedom communications, Walt Disney, and LG Mobile. She earned her MBA from Illinois Institute of Technology.


Board Member, Marketing

Eric is hot off 5 years as rainmaker at digital agency Automaton Creative, taking on a sales, marketing, and bizdev role offering video, VFX, and tech solutions to media and entertainment brands such as NBC, A&E, HGTV, and The History Channel. Eric brings the team 10 years experience in B2B sales/marketing, with key roles securing $2.25M in early stage financing, sales, and partnerships.


Board Member, Interactive

Will is the Founder, Director and Lead Engineer of VR/AR game studio GoodbyeWorld Games. His clients include: Emblematic Group, Entrypoint VR, and Khan Academy. Creator of Close Your, the acclaimed and innovative VR/AR/MR experience. Winner, Developer’s Choice Award at Indiecade 2014. Winner, Best Student Game at Independent Game Festival (IGF) 2015.