Our team’s background includes shipping over 15 AAA software titles, running operations on the top 4 most popular entertainment apps, and running technical teams at major studios. At ARwall, our ARFX software won the SXSW Accelerator 2018 prize for Best AR/VR Technology, and our AR3D software won the CES DreamlandXR 2020 prize for Best AR Experience. In both instances, we beat out teams that had much more financing and corporate backing, displaying our capacity to build amazing software under budget constraints with a small team.
Recently, for the candy company The Mars Corporation, we developed a custom XR kiosk for their M&Ms World Las Vegas retail store during the holiday season. This experience included a mixed reality game, AR photo booth, and mobile companion app. The crucial KPI for this campaign was an additional 1 minute in store per customer, which we ended up surpassing within two weeks, culminating in a constant line of customers waiting to use the experience and over 17,000 individual plays. See a video here: https://www.youtube.com/watch?v=Z81-1hJUaWc
Also recently, for Disney and The Muppets Studio, we developed custom virtual production toolsets for Muppets Haunted Mansion. We’re happy to say these toolsets resulted in 4 Children’s Emmy nominations for the film, including for art and set design, for which ARwall also provided about 70% of the virtual set backdrops.
Also recently, for Butcher Bird Studios and in partnership with Canon, we developed a real-time green screen multicam stage solution. This solution has gone on to be used on 12+ hour livestreams for Netflix and other major brands. This development work eventually resulted in our product ARFX Lens, a plug and play lens emulation solution.