We quote a 2-week minimum per scene for film/TV work, and 2 months minimum for interactive work. The upward cost depends on the complexity of the scene, with most environments being assigned a dedicated environment artist supervised by a Virtual Art Director who maintains the project’s vision across all scenes. On all projects, a project manager or Virtual Production Supervisor with deep experience in this type of deployment will also ensure efficient and timely completion. During the virtual set design process, we’ll generate both image and video renders of the scene, iterate out options for the filmmakers on set, and previs as needed to ensure choreography is locked before the shoot. Done correctly, the on-set process will move smoothly from previs to rehearsal to production, with tweaks and continual changes available along the way. The true power of virtual production is generated during the preproduction process where control over the vision is set and maintained, and filmmakers will be able to enter the environments on their own device and provide comments. For interactive projects, an interactive designer is also assigned to the creation, focused on the user experience and all interactive components. Most exciting is the opportunity to deploy and test work-in-progress versions of the environment for approval and notes, making all stakeholders an integral part of the process.

You ultimately walk away with the final shot with minimal to no compositing needed to be done during post-production, as we’ve achieved on our work on over 60 deployments. The nature of Virtual Production shooting means you can finalize each shot exactly to your liking on set then and there, so you won’t need any post-production. However, if for whatever reason you think you may want to change the background for a shot, for an additional charge, we can provide additional tech on set to capture positional data of the physical and virtual camera during your shoot so that you can update the background in post later. Alternatively, reshoots will be quick and easy by bringing your scene back to a stage, as we archive all scenes within our database.

An ARwall representative will get back to you within 2 business days.

We’ve done award-winning prototype deployments for teams like Disney, HBO, CBS, Adobe, M&Ms/Mars, and more that have combined virtual production, XR/AR, CV/ML, mobile, cloud, and more. As specialists in Unreal Engine, virtual production, and large videowall installations; our custom work generally combines the reach of an AR deployment with the presence of a live installation; and provides a cost-effective solution when compared to two separate campaigns that accomplish the same goal. For M&Ms World in Las Vegas, our XR kiosk experience won over 17,000 unique users in 90 days with our sweet game and AR photobooth combo, so a line was almost always present for the experience, providing many additional minutes in-store per user and an overall per-transaction boost. In addition, our companion AR mobile app allowed these experiences to drive email capture and integration into Google Analytics for future marketing.

Our team’s background includes shipping over 15 AAA software titles, running operations on the top 4 most popular entertainment apps, and running technical teams at major studios. At ARwall, our ARFX software won the SXSW Accelerator 2018 prize for Best AR/VR Technology, and our AR3D software won the CES DreamlandXR 2020 prize for Best AR Experience. In both instances, we beat out teams that had much more financing and corporate backing, displaying our capacity to build amazing software under budget constraints with a small team. Recently, for the candy company The Mars Corporation, we developed a custom XR kiosk for their M&Ms World Las Vegas retail store during the holiday season. This experience included a mixed reality game, AR photo booth, and mobile companion app. The crucial KPI for this campaign was an additional 1 minute in store per customer, which we ended up surpassing within two weeks, culminating in a constant line of customers waiting to use the experience and over 17,000 individual plays. See a video here: https://www.youtube.com/watch?v=Z81-1hJUaWc Also recently, for Disney and The Muppets Studio, we developed custom virtual production toolsets for Muppets Haunted Mansion. We’re happy to say these toolsets resulted in 4 Children’s Emmy nominations for the film, including for art and set design, for which ARwall also provided about 70% of the virtual set backdrops. Also recently, for Butcher Bird Studios and in partnership with Canon, we developed a real-time green screen multicam stage solution. This solution has gone on to be used on 12+ hour livestreams for Netflix and other major brands. This development work eventually resulted in our product ARFX Lens, a plug and play lens emulation solution.

We specialized in prototypes that are deployed for an event, campaign, or production. Our speciality is in XR, AR, mixed reality, Unreal Engine, cloud processing and pixelstreaming, and computer vision. We also have an extensive creative background and team that can generate studio-quality virtual environments, characters, or effects. We also have extensive physical LED videowall and tracking volume deployment expertise and can pop-up an XR or virtual production setup with ease.

We quote a 2-week minimum per scene for film/TV work, and 2 months minimum for interactive work. The upward cost depends on the complexity of the scene, with most environments being assigned a dedicated environment artist supervised by a Virtual Art Director who maintains the project’s vision across all scenes. On all projects, a project manager or Virtual Production Supervisor with deep experience in this type of deployment will also ensure efficient and timely completion. During the virtual set design process, we’ll generate both image and video renders of the scene, iterate out options for the filmmakers on set, and previs as needed to ensure choreography is locked before the shoot. Done correctly, the on-set process will move smoothly from previs to rehearsal to production, with tweaks and continual changes available along the way. The true power of virtual production is generated during the preproduction process where control over the vision is set and maintained, and filmmakers will be able to enter the environments on their own device and provide comments. For interactive projects, an interactive designer is also assigned to the creation, focused on the user experience and all interactive components. Most exciting is the opportunity to deploy and test work-in-progress versions of the environment for approval and notes, making all stakeholders an integral part of the process.

You ultimately walk away with the final shot with minimal to no compositing needed to be done during post-production, as we’ve achieved on our work on over 60 deployments. The nature of Virtual Production shooting means you can finalize each shot exactly to your liking on set then and there, so you won’t need any post-production. However, if for whatever reason you think you may want to change the background for a shot, for an additional charge, we can provide additional tech on set to capture positional data of the physical and virtual camera during your shoot so that you can update the background in post later. Alternatively, reshoots will be quick and easy by bringing your scene back to a stage, as we archive all scenes within our database.