ARwall Wins Product of the Year from NAB Show 2025 (2nd Year in a Row)!

ARwall Wins Product of the Year from NAB Show 2025 (2nd Year in a Row)!

We’re proud to announce that ARFX Infinite Studio has won the 2025 NAB Show Product of the Year Award for AI — marking the second consecutive year that ARwall has received this top industry honor for pushing the boundaries of virtual production.

Download for FREE! Watch on YouTube

Watch about the win in YouTube and download Infinite Studio for FREE!

The award was announced live on April 8 during the NAB Show in Las Vegas, recognizing ARFX Infinite Studio as a breakthrough solution that is reshaping the way content is created. This recognition places ARwall at the forefront of the AI and XR revolution in media and entertainment, with our work once again spotlighted by a panel of expert judges across 16 award categories. 

“NAB is proud to recognize the industry’s top work driving a remarkable range of solutions opening new frontiers and shaping the future of content creation, distribution and monetization,” said Eric Trabb, senior vice president and chief customer success officer at NAB. “Congratulations to ARwall on earning the 2025 NAB Show Product of the Year Award for ARFX Infinite Studio — a breakthrough solution transforming a pivotal stage of the content lifecycle and empowering storytellers to meet today’s challenges while shaping the future of media.”

ARFX Infinite Studio: Generative AI Meets Real-Time Virtual Production

At the center of this award is ARFX Infinite Studio, our newest tool that merges GenAI with XR workflows to create an entirely new approach to filmmaking. This platform allows users to generate 2D and 3D environments, audio, video, and even instrumental scores and sound effects — all from simple text prompts.

With features like:

  • Text-to-image and video generation

  • 8K upscale and depth map creation

  • Prebuilt 3D assets integrated with Unreal Engine — no editor required

  • “Studio Head” AI agent with persistent memory to guide your project

  • A hybrid workflow that blends live-action with AI-generated elements

…Infinite Studio empowers creators to go from concept to shooting in minutes, not weeks — all while cutting production costs by up to 75%.

Whether you're building stunning virtual sets or generating shots too complex or costly to shoot traditionally, Infinite Studio reimagines what’s possible — giving filmmakers tools once reserved for the largest studios.

Unlock the Power of ARFX Infinite Studio

ARFX Infinite Studio is designed to democratize virtual production, offering tools that cater to both independent creators and large studios:

  • Free to Download and Try: Experience the capabilities of ARFX Infinite Studio at no initial cost.

  • Flexible Subscription Plans: Choose from affordable plans—$99 per month or $999 per year—for unlimited access to all features.

  • Advanced Generative AI Models: Leverage over nine generative AI models, each fine-tuned for cinematic output, enabling the creation of high-quality 2D and 3D environments, audio, and video from simple text prompts.

  • AI Studio Head: Utilize the "Studio Head" AI agent, which offers persistent memory to guide your projects, allowing for the management of unlimited virtual agents across all your productions.

These enhancements position ARFX Infinite Studio as a comprehensive solution for modern content creators, streamlining the production process and reducing costs significantly.


A Nod to ARFX App for iOS: One Ecosystem, Many Innovations

While ARFX Infinite Studio took home the win this year, we also showcased another major innovation at NAB 2025: the ARFX App for iOS. This new release brings our virtual production toolkit to mobile devices, offering real-time camera tracking, color control, scene setup, and multi-user collaboration — all from your iPhone or iPad.

This is part of a larger vision: ARFX is no longer just a plugin or app — it’s an ecosystem spanning desktop, mobile, cloud, and AI, designed to make high-end virtual production tools available to all creators, no matter their size or budget.

—

Why This Win Matters

With back-to-back wins at NAB Show in 2024 and 2025, ARwall is leading the charge in democratizing virtual production. From LED volumes to smartphones to GenAI tools, our mission remains the same: to build a future where anyone with a story can bring it to life — quickly, beautifully, and affordably.

We’re just getting started.

 

 

About ARwall

ARwall is an award-winning XR and AI technology company transforming the future of filmmaking through real-time virtual production tools. Founded in 2017, ARwall pioneered in-camera effects for LED volumes with its patented ARFX system. Today, its suite of products — including ARFX App, ARFX Pro Plugin, and Infinite Studio — empowers creators to blend live-action and digital content with speed, simplicity, and cinematic quality. Learn more at www.arwall.co.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About NAB Show

Held April 5-9, 2025 (Exhibits April 6-9) in Las Vegas, NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media, and entertainment. Produced by the National Association of Broadcasters, NAB Show is where visionaries convene to bring content to life in bold, boundary-pushing ways. Learn more at www.nabshow.com.

Let me know if you'd like a shorter version for social posts or a more press-release-style version as well!

Learn More About ARFX