Refining Musical Identity: How ARwall’s virtual production technology helped Young Stunners create the music video for “Game On”
Young Stunners are a Pakistani hip-hop duo formed in 2012 by artists Talha Anjum and Talhah Yunus. In 2022, they released their latest EP Game On, the music video made using ARwall’s VP technology. The film communicates a world of urban city environments, with dynamic cinematography and vibrant backgrounds realized through ARwall’s ARFX Pro Plugin.
Released on May 12th, 2022, the video has garnered over 700,000 views. Director Hamza Lari and Director of Photography Aamir Mughal take us through the neon-lit, nighttime lives of the two artists, from driving around to high above the city on walkways, with colorfully stylized graphics to emphasize moments and key beats in the track.
Whereas traditionally location filming or a set would have been required, the virtual wall built allowed for both fast shooting and setups alongside more stylized and dynamic backdrops, all giving a sense of heightened reality to the music video. The ARFX Pro Plugin was used to manage the virtual camera tracking and production workflow in a single, easy-to-use interface. The physical distance between the ARwall team in Los Angeles and the production in Pakistan proved challenging. Still, we pride ourselves on making our products filmmaker-friendly and easy to use, as well as providing excellent remote support.
The result was a track that could stand out from similarly themed music videos due to its visual identity, allowing the duo's unique sound as singers to come across.
Game On represents a movement in the music industry towards the virtual world. It highlights personality and identity within its artists, aided by the ever-developing VP technology to create a more efficient, immersive experience.
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