ARwall Consulting
Virtual production shouldn't cost a fortune to figure out
ARwall Consulting puts you in direct conversation with the team that built, patented and deployed virtual production technology on 170+ productions. Not advisors who read about it. Pioneers who invented it.
VP deployments led by our team across film, broadcast and brand
Building and operating real virtual production systems
AI Product of the Year: 2024 and 2025
The problem
VP is powerful. The learning curve is brutal.
The tech stack is overwhelming
LED volumes, Unreal Engine, camera tracking, media servers, color calibration. Every piece has to work together. One wrong choice and your whole workflow breaks down on shoot day.
Mistakes are expensive
The wrong gear, the wrong software license, the wrong vendor. These aren't small errors. Productions lose tens of thousands making decisions without expert guidance.
AI is moving faster than anyone can track
Every week brings new tools, new claims, new risk. Studios and crews are under pressure to adopt AI without a trusted framework. The wrong move can cost you talent, budget, or both.
You don't have time to figure it out alone
You're a filmmaker, not a systems engineer. Every hour you spend researching your options is an hour you're not making your project.
AI advisory
The industry is guessing. We're not.
AI uncertainty is the highest-stakes question in production right now. ARwall Consulting is one of the only advisory practices with genuine domain expertise in XR/AI hybrid filmmaking, earned by building and operating the technology since 2021.
Two-time NAB AI Product of the Year
ARwall won NAB's AI Product of the Year in 2024 and 2025. Not for a concept. For deployed, production-tested technology that crews actually use.
Human actors at the center
Our genAI approach is built on one principle: AI enhances the production, it doesn't replace the performer. We help studios adopt AI without eroding the human craft that makes content valuable.
IATSE virtual production advisor
ARwall serves as a VP expert advisor for IATSE. We understand the crew perspective, the labor landscape, and how to put AI workflows in place that work with talent, not against them.
XR/AI hybrid expertise since 2021
While others were still debating whether generative AI belonged on set, we were deploying it. Four years of real-world XR/AI hybrid production gives us a perspective no conference panel can replicate.
The sessions
Direct access to the pioneers
Every ARwall Consulting session is a direct conversation with Rene Amador, the operator who built and patented the technology, ran 170+ deployments and helped define what virtual production means in Hollywood. No briefing documents. No associates. The source.
per 60-minute session
Get clarity fast
For indie filmmakers, YouTube studios, content creators and small production teams ready to level up without blowing the budget.
- 60-minute 1:1 strategy session with Rene
- VP workflow audit for your specific project
- Gear and software recommendations for your budget
- Written session summary within 48 hours
- 30-day follow-up email access
per 60-minute session
Strategic deep dive
For production companies, brands building in-house VP capabilities, XR stage operators and broadcasters making infrastructure decisions.
- 60-minute executive strategy session with Rene
- Full VP stage or workflow architecture review
- Vendor evaluation and negotiation guidance
- ROI modeling versus traditional production methods
- Written strategic brief within 48 hours
- 60-day follow-up email access
- Option to add retainer hours after the session
fixed-fee package
AI transformation strategy
For studios, brands and agencies planning a multi-quarter AI and VP transformation, delivered by the team that invented and patented the underlying technology.
- 4 weekly 60-minute executive sessions with Rene
- Custom 90-day AI + VP transformation roadmap
- Technology audit and vendor selection framework
- Crew and talent integration strategy (IATSE-informed)
- 90-day follow-up review session
- Priority access to ARwall's proprietary tools and research
- Direct line to Rene for urgent decisions during the engagement
Who this is for
Built for anyone serious about VP
Indie filmmakers
Ready to shoot with VP but don't know where to start or what to spend.
Production companies
Evaluating VP for your slate and need an honest assessment of ROI and complexity.
Brand studios and agencies
Planning an AI or VP transformation and need guidance from operators, not theorists.
XR stage owners
Running or building an LED stage and need expert guidance on software, workflow and clients.
Who you're talking to
Pioneer. Operator. Builder.
Rene Amador
Co-Founder and Chief Executive Officer, ARwall
When you book a session, you're not handed off to an associate. You get 60 minutes with Rene Amador, directly. No filters. No prepared talking points. A candid conversation with one of Hollywood's most sought-after virtual production operators.
Rene has directed and produced over 350 commercials, shorts and pilots, and led VP on 170+ LED volume deployments. He is also Co-Founder and Executive Producer at Glowcraft Films, an XR VP co-production venture. He founded ARwall in 2018, when virtual production was still a niche experiment. That head start is now your competitive advantage.
- 350+ commercials, shorts and pilots directed or produced
- VP lead on 170+ LED volume deployments
- Work for Disney, Sony, NBC, Fox, Universal, Paramount and Lionsgate
- Co-Founder and Executive Producer at Glowcraft Films
- NAB, CES, Emmy, SXSW and Silicon Beach Fest recognition
- IATSE virtual production expert advisor
- Television Academy member since 2014
- B.A. Film and Digital Media, UC Santa Cruz
Ready to get unstuck?
Book your session. Leave with a plan.
Stop guessing. Stop losing money to the wrong decisions. One session with ARwall's pioneers can reorient your entire VP or AI strategy, whether you're just starting out or deep into a build.
Sessions are limited. We review all applications to make sure it's a good fit before booking.
