Rene Amador

Chief Executive Officer

Rene boasts 22 years working with 16 startups, starting at age 10 selling personal finance software his dad developed for the Amiga. He’s pitched and directed over 350 commercials, short films, and pilots; primarily as co-founder, general manager, and creative director for 8 years at digital agency Automaton Creative. Clients: Daqri, Fox, Honda, AT&T, Verizon, A&E, Starbucks, MoMA, Universal, Playboy, HGTV, PBS Digital, and more.

Leon Hui

Chief Technology Officer

Leon brings to the team 20+ years of technical mastery as a software engineer with a focus in real-time 3D computer graphics, VR/AR, and systems architecture. He boasts lead/senior technical roles on 15 AAA shipped titles as a veteran of top developers including EA, Microsoft Studios, Konami Digital, and more. Prior to joining ARwall, he served as Technical Director at Skydance Interactive.

Michael Plescia

Chief Creative Officer

Mikey’s eye for film illusions has helped perfect VFX sequences for Twilight: Breaking Dawn, Jumper, Jack Reacher, Push, Zodiac, The Legend of Zorro, 20th Century Women, Sunshine Cleaning, and many more. He wields 12 years as VFX Compositor at Digital Domain, The Mill, Method, Stardust, A52, Hydraulix, X1, Digiscope, Royale, Radium, Entity Fx, and many more.

Jocelyn Hsu

Chief Product Officer

Jocelyn has spent a decade leading tech and design teams for the largest media brands in the world. She was PM at the leading AR studio Trigger Global creating for Sony, Lionsgate, and LEGO’s AR mobile apps. She was co-founder and Executive Producer for 8 years at Automaton Creative, and digital producer for 9 seasons at NBC’s The Voice, America’s Got Talent, and Fox’s American Idol.

Will Hellwarth

Chief Interactive Officer

Will is the Founder, Director and Lead Engineer of VR/AR game studio GoodbyeWorld Games. His clients include: Emblematic Group, Entrypoint VR, and Khan Academy. Creator of Close Your, the acclaimed and innovative VR/AR/MR experience. Winner, Developer’s Choice Award at Indiecade 2014. Winner, Best Student Game at Independent Game Festival (IGF) 2015.

Eric Navarrette

Chief Marketing Officer

Eric is hot off 5 years as rainmaker at digital agency Automaton Creative, taking on a sales, marketing, and bizdev role offering video, VFX, and tech solutions to media and entertainment brands such as NBC, A&E, HGTV, and The History Channel. Eric brings the team 10 years experience in B2B sales/marketing, with key roles securing $2.25M in early stage financing, sales, and partnerships.