Rene Amador Above: Ian McKellen was famously miserable about the excess green screen use in The Hobbit. Everyone is familiar with the phrase “We’ll fix it in post.” Unfortunately, this adage has become the overriding rule, as film and TV visual effects have skyrocketed in…

How green screen studios are being replaced by AR, and the future of experiential marketing. This year, the ARwall team had the pleasure to take the stage with the National Association of Broadcasters (NAB) Show Live and host Brian Seth Hurst to discuss how integrated…

By Mashable Experiential A staggering lineup of the world’s most innovative minds, a slew of events optimized for maximum showoff potential on the ‘gram, and a bounty of amazing tacos—it can only be SXSW. In 2019, the masses converged on Austin, hopping on motorized scooters…

THE END OF GREEN SCREEN? WILL IMMERSIVE LED’S AND AR PORTEND A NEW ERA FOR IN-CAMERA CAPTURE AND VFX? BY DEBRA KAUFMAN ACCORDING TO HOLLYWOOD LORE, SPECIAL-EFFECTS ARTIST LAWRENCE BUTLER CREATED THE FIRST BLUE SCREEN TO PULL A GENIE OUT OF A BOTTLE IN RKO’S…

We’re thrilled to announce that ARwall won the SXSW Accelerator Pitch Contest for best AR/VR company of 2018. We’re truly honored to have been nominated alongside so many incredible innovators. It has been a tough but rewarding journey. There’s nothing like watching your vision come…

SXSW Startups: ARwall Builds Illusions The Forrest Four-Cast: February 9, 2018 Fifty diverse startups have been selected to compete at the 2018 SXSW Accelerator Pitch Event before a panel of industry experts. Half will pitch on Saturday, March 10, and the remaining 25 on Sunday, March…

Evolving Beyond the Green Screen, ARwall Captures VFX Composites In-Camera with AR By Sean Earley AR spatial imaging company ARwall is currently presenting their state-of-the-art augmented reality (AR) solution–geared toward filmmakers and content creators–from their LA-based Phase 2 studio. ARwall technology captures live, in-camera VFX composites…