THE END OF GREEN SCREEN? WILL IMMERSIVE LED’S AND AR PORTEND A NEW ERA FOR IN-CAMERA CAPTURE AND VFX? BY DEBRA KAUFMAN ACCORDING TO HOLLYWOOD LORE, SPECIAL-EFFECTS ARTIST LAWRENCE BUTLER CREATED THE FIRST BLUE SCREEN TO PULL A GENIE OUT OF A BOTTLE IN RKO’S…

We’re thrilled to announce that ARwall won the SXSW Accelerator Pitch Contest for best AR/VR company of 2018. We’re truly honored to have been nominated alongside so many incredible innovators. It has been a tough but rewarding journey. There’s nothing like watching your vision come…

SXSW Startups: ARwall Builds Illusions The Forrest Four-Cast: February 9, 2018 Fifty diverse startups have been selected to compete at the 2018 SXSW Accelerator Pitch Event before a panel of industry experts. Half will pitch on Saturday, March 10, and the remaining 25 on Sunday, March…

Evolving Beyond the Green Screen, ARwall Captures VFX Composites In-Camera with AR By Sean Earley AR spatial imaging company ARwall is currently presenting their state-of-the-art augmented reality (AR) solution–geared toward filmmakers and content creators–from their LA-based Phase 2 studio. ARwall technology captures live, in-camera VFX composites…

50 Startup Finalists Announced for the 2018 SXSW Accelerator Pitch Event By Jordan Roberts SXSW is pleased to announce 50 startup finalists for the 10th annual SXSW Accelerator Pitch Event®! Representing the most leading-edge technologies from around the world, the 50 finalists will compete in…

Clever Fox’s Latest Project Coming To Slamdance Film Festival By Kevin Eva Throughout 2017 we saw an increase once again in the use of immersive technology being used to tell a story. After a 2016 which saw a combination of both virtual reality (VR) and…