How does the ARwall FX System (ARFX) work?

ARFX requires a tracker and at least two sensors installed on set. Once the tracker is calibrated and attached to the camera, the director of photography has the ability to move anywhere inside the tracked space. The virtual scene running on the system updates in perfect real-time, no matter where the camera is positioned. This creates a seamless window illusion into the virtual space.

How can I schedule a demo at your Burbank location?

Email hello@arwall.co and send us some available time slots or fill out the contact form.

I’m in the greater LA area. How can I schedule an onsite demo for my team?

If you’re in the LA area, you can schedule a demo at our Burbank office. If you would like to schedule an onsite demo, it is ideal to schedule with us at least 2 weeks before your desired date. Set up time would depend on whether a screen needs to be provided, as well as the size of the screen.

If we provide the screen, it will most likely be a 20 x 12 ft LED wall, but can vary in size depending on several factors: facility space, power, etc. Set-up for an onsite demo will require around 4 hours to set up, and once all demos are concluded, will take another 4 hours to break down. If you would like to use your own screen, we ask that you send us the exact dimensions so that we can match the resolution accordingly.

Once the LED wall has been set up, setting up sensor and calibrating the ARFX will only take about 30 minutes. ARwall will provide the team needed to setup the product, but it would be helpful to be connected with your stage manager to assist with cabling and other technical processes.

How big or small can the ARwall be?

The limitations aren’t the size of the screen, but rather the resolution of the virtual environment. We have run scenes with resolutions as high as 6.6K! The screen can be as small as a computer screen or as large as a billboard.

While filming with ARFX, how close can the camera get to the screen?

Generally speaking, the camera should never be closer than 10 feet to the screen, to maintain the most realistic illusion. This prevents any moire, banding, or pitch concerns.

What is the process of making the content on the screen?

ARwall can work with your visual effects team to give insight on how to convert the assets they’re already building for your production into real-time scenes. If your production prefers, ARwall can also create the real-time scenes in partnership with your visual effects team, however this will require bringing us onboard much earlier in your production.

Every production is different, so we’re happy to hear more about your project, look through any concept art or photography you are ready to share, and walk you through how we can help you achieve the best visual look possible!

How does ARwall reduce costs?

ARFX provides an in-camera composite, eliminating the need for green screen on productions. Our system can help save as much as 40% of the effects budget, by removing months of visualizations, compositing work, and tracking numerous versions of assets.

While also reducing the VFX budget, the LED wall that ARFX runs on will also provide motivated, dynamic lighting to your set and actors, supplementing your grip package.

How many cameras can I use with the product?

For best usage, we recommend shooting single camera. However, if using 2 cameras is desired, we can synchronize the screen, or screens, to both cameras perspective’s using an alternating shutter phase.

How much does ARFX cost?

Pricing is determined by several factors, most notably the length of engagement and how many of the final assets will be created by ARwall or handled by your visual effects team. However, if your project is planning to have a moderate or substantial amount of scenes shot on green screen, we can give you a superior final look and save you money and time in the post production process. So, let’s talk!